J.P. Morgan ETFs span the full investment spectrum, constantly pushing the boundaries of what is possible from the ETF wrapper. From traditional passive to innovative strategic and alternative beta strategies, and right through to best-in-class active funds, the ETFs capitalise on the firm's extensive expertise across all major markets and in every asset class, allowing investors to create more diversified and better-priced portfolios. its aim is simple: to provide solutions for every investment portfolio by elevating ETFs to their full potential.